Audience Segmentation · Self-paced + office hours
Audience Signals & Segmentation Lab
Translate first-party signals into retargeting-ready segments without overfitting to tiny lists or violating consent boundaries.
Duration: 4 weeks, async Price: THB 9,800 Skill: Advanced
Description
Teams learn to pair CRM traits with on-site behavior, build minimum viable audience sizes, and document refresh cadences. The emphasis stays on transparent rules so finance and legal can read the same playbook marketing uses.
Lead
Mika Alvarez
Retargeting Strategist specializing in catalog-heavy retailers.
What is inside
- Consent-aware field map for email, SMS, and paid retargeting
- Segment sizing calculator with minimum thresholds
- Refresh calendar for dynamic audiences vs static lists
- Overlap visualization method using platform exports
- Training on seed audiences vs lookalikes with clear use cases
- Worksheet for translating product margins into bid ceilings
- Governance doc for naming conventions across channels
Outcomes
- Publish a segment catalog other teams can audit
- Reduce conflicting audiences between lifecycle and paid
- Establish a weekly overlap review ritual
FAQ
Yes. We focus on exports and spreadsheets you can run today, with optional notes if you later adopt a CDP.
We outline requirements only. Implementation stays with your developers or agency.
We do not ingest live customer PII in class environments. Use masked samples only.
Participant notes
“We finally documented why our VIP list kept colliding with prospecting. The overlap method is manual but honest.”