Conversion Analytics · Async + two clinics
Catalog Feed Sync Guardrails
Keep product feeds honest so dynamic retargeting does not advertise stock you do not have.
Duration: 3 weeks Price: THB 8,900 Skill: Intermediate
Description
Feed hygiene for teams juggling multiple warehouses and sale windows. You will build validation rules, staging checks, and escalation when merchant center disagrees with the site.
Lead
Mika Alvarez
Retargeting Strategist with feed troubleshooting background.
What is inside
- Feed validation checklist with sample error codes
- Staging workflow before large sale pushes
- Mismatch triage between PDP price and feed price
- Image aspect ratio guardrails for dynamic units
- Sale window worksheet aligned to finance calendars
- Rollback plan when a feed push breaks retargeting
- Comms template for CS when ads show stale items
Outcomes
- Ship a validation checklist operators can run daily
- Reduce feed-related ad pauses in peak weeks
- Align CS and marketing on customer messaging
FAQ
Tool-agnostic rules. Bring screenshots from your merchant center or catalog partner.
Some fixes need dev time. We flag which steps are operator-only vs engineering.
No custom middleware coding inside the course.
Participant notes
“Catalog Feed Sync Guardrails stopped a sale mismatch before it hit ads. Dry name, sharp checklists.”