Conversion Analytics · Live labs
Conversion Analytics for Retargeting QA
Build an analytics layer that catches catalog drift, broken UTMs, and silent audience exclusions before finance sees the invoice.
Duration: 3 weeks Price: THB 11,800 Skill: Advanced
Description
Hands-on with spreadsheets and platform exports, not black-box ML. You will reconcile pixel fires with orders at a daily grain, flag outliers, and narrate anomalies for non-technical stakeholders.
Lead
Dev Shah
Client Success Manager with analytics engineering habits.
What is inside
- Daily QA sheet with thresholds for CTR, CVR, and AOV swings
- UTM governance pattern aligned to channel naming
- Method for catching PDP mismatches after catalog imports
- Simple control chart for spend vs revenue bands
- Template for weekly anomaly briefs to leadership
- Checklist for new SKU launches impacting retargeting pools
- Partner handoff for when analytics disagrees with platform UI
Outcomes
- Ship a weekly QA ritual with owners named
- Reduce silent tracking errors caught late in the month
- Give finance a readable variance narrative
FAQ
No. Labs use CSV exports. If you have a warehouse, we note optional extensions only.
We provide pseudocode snippets. Your analysts translate to their dialect.
Attribution modeling beyond last-click and platform-assisted views is not covered in depth.
Participant notes
“Conversion Analytics for Retargeting QA caught a UTM typo that duplicated a campaign name. Dry topic, sharp outcome.”
“The variance narrative template is blunt and useful. I still want more on multi-touch, which they flag as future work.”