Email Recovery · Sprint
Lifecycle Winback Sprints
Two-week sprint kit to re-engage lapsed buyers with disciplined frequency and honest inventory messaging.
Duration: 2 weeks sprint + 1 retro week Price: THB 7,200 Skill: Beginner
Description
Sprint format for teams that need structure fast. You will sequence offers, align creative to warehouse reality, and set kill rules when fatigue appears. The tone stays practical: winback is maintenance, not magic.
Lead
Arisara Thong
Lifecycle Marketing Specialist leading sprint retros.
What is inside
- Sprint calendar with daily standup prompts
- Offer ladder that legal can scan quickly
- Kill rules based on frequency and negative sentiment signals
- Creative prompts grounded in SKU availability
- Daily metric card for CVR, unsubscribes, and refund requests
- Retro template for what to carry into the next sprint
- Risk note on promo stacking with paid retargeting
Outcomes
- Complete one documented winback sprint
- Carry at least two process fixes into BAU
- Publish kill rules the whole team agrees on
FAQ
Technically yes, but we advise a cooldown week to read fatigue signals honestly.
Yes. Everything ships in Markdown and Sheets-friendly formats.
No deliverability rescue. If your domain is unhealthy, fix that first.
Participant notes
“Winback sprint kit kept our promos aligned with what Bangkok warehouse actually had. Rarely flashy, always specific.”